[235 Pages Report] The metallized paper market is estimated at US$ ~4.1 Bn in 2022 and is projected to reach US$ ~5.7 Bn by 2029, at a CAGR of 4.8% from 2022 to 2029.
Market Size 2022
US$ 4.1 Bn
Market Size 2029
US$ 5.7 Bn
Value CAGR (2022-2029)
Collective Value Share: Top 3 Countries (2022E)
The metallized paper market constitutes around 1-2% of the global paper packaging market worth US$ ~353 Bn in 2021
The metallized paper market saw some lucrative growth in 2022 with worldwide revenues up 4.5% year over year. A new forecast by FMI estimates that metallized paper market is anticipated to create an incremental opportunity of US$ ~1.7 Bn during the forecasted period
The metallized paper market revenue totaled US$ ~4.0 Bn for 2021, according to FMI. The overall metallized paper market is expected to expand 1.4x times the current market value by the end of 2029. The demand for metallized paper with thickness of 51-100 GSM will accelerate with the top 5 providers holding 30-35% of the metallized paper market in 2021
Europe followed by the North American region are projected to hold approximately half a portion of the global metallized paper market by the end of 2029.
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H1 2022 Projected
H1 2022 Expected
BPS Change - H1, 2022 (O) – H1, 2022 (P)
(-) 50 ↓
BPS Change – H1, 2022 (O) – H1, 2021
(-) 30 ↓
Future Market Insights predict a comparison and review analysis for the dynamics of the metallized paper market, which is principally subjected to an array of industry factors along with a few definite influences concerning issues in recyclability of metallized paper to raise pollution concerns.
Some new advances that have taken place in the market include the advancement of coating manufacturing technologies which has increased the appeal of metallized paper packaging. In March 2022, BillerudKorsnäs completed the acquisition of Verso, a leading manufacturer of coated paper.
The market for metallized paper is expected to decline by 30 basis share points (BPS) in H1-2022 (O) against comparison with H1-2021, according to an FMI analysis. However, when comparing the H1-2022 projected and H1-2022 outlook period, a decrease in BPS change by 50 BPS has been noticed. The key reason for this change in growth rate is that it cannot be used in microwave and are a bit more expensive than other packaging material.
Despite these prospects, factors such as the rising demand for metallized paper for its elegant and protective properties are driving the market growth value.
A metallized paper is a product that is coated with a layer of aluminum with a gloss or matte finish that offers protective and decorative properties to the product. Metallized paper with a very thin layer of aluminum and other components including a plastic substrate and others provide an eye-catching packaging outlook to the respective products. In the last couple of years, the metallized paper finds substantial applications in packaging labels, graphic paper, envelopes and others.
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The future demand and market growth for metallized paper are promising on the back of its highly recyclable and sustainable packaging outlook and its increasing applications in food & beverage packaging. Furthermore, the demand for metallized paper is projected to rise as its adoption is consistently increasing in anti-counterfeit packaging. Back on the results and impact of all these factors, the global metallized paper market is projected to represent a total incremental opportunity of US$ 1.2 Bn in the next five years.
The global metallized paper market growth is substantially driven by the demand generated from the food and beverage industry. Metallized paper is predominantly used in food and beverage packaging in the form of labels and wraps and overwraps. The global food and beverage industry has witnessed some lucrative market growth in the last decade and is projected to experience soaring growth during the foreseeable future.
The demand for flexible packaging solutions in the food and beverage industry is consistently rising back on its convenience packaging outlook and economic benefits over rigid packaging. This factor has induced a positive impact on the sales of the metallized paper. Furthermore, the adoption of metallized paper among the food and beverage brand owners is projected to rise in future, as these owners are preferring metallized paper over multilayer packaging films due to their difficult recycling procedure.
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Leading brand owners from the food, homecare and personal care industries are opting for value-added products such as metallized paper as a packaging option to raise the brand value of the product.
Attractive and glossy printing on metallized paper helps manufacturers to differentiate their products from the competitor’s products. Furthermore, precise printing on metalized paper offers an aesthetic look to the product, provide required information about the product and gain the attention of customer towards the product. Metallized paper is compatible with all printing techniques and inks and offers a shiny packaging outlook to the product which furthers raising its demand and popularity among the industry players.
The global spread of the pandemic has induced some negative impact on the sales packaging solutions including metallized paper. The demand for metallized paper is mainly generated from the food & beverage, personal care, homecare and electronics industries.
Amid the pandemic period, the production output from these mentioned industries has witnessed considerable downfall owing to a halt in production, shortage of raw materials and disturbance in supply chains. Furthermore, stringent lockdowns across the countries, shutdowns in public domains further reduce the demand for food and non-food products and so for the metallized paper. On a broader level, amid the peak pandemic period, the demand and sales of metallized paper have experienced a significant drop.
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Germany is one of the vibrant markets for metallized paper and is expected to hold around 15% of the European metallized paper market share during the forecast period. The target country is also anticipated to offer the incremental opportunity of US$ ~24.0 Mn by the end of 2029.
The consistent economic growth of the German cosmetic and personal care industry and its heavy manufacturing output creates the astonishing demand for paper-based packaging solutions including metallized paper. As per the Cosmetics Europe, in terms of sales generation of cosmetic and personal care products, Germany is the largest market among the other European countries. In 2020, the German cosmetic and personal care industry is generated value worth US$ 16 Bn, which is way more than other European and Asian countries. Such outstanding economic growth of the German cosmetic and personal care industry is offering revenue-generating opportunities for metallized paper manufacturers to target the country and maximize their sales of the metallized paper.
The mailing envelope is one of the vital applications of the metallized paper as it offers a shiny and smooth texture outlook. The United States has been the global leader when it comes to the production and usage of paper mailing envelopes. As per the Envelope Manufacturers Associations, the current paper envelope production in the United States is more than 100 Bn units which are far more than Several European and Asian countries. Such massive production of paper envelopes in the United States is creating a healthy environment for sales of metallized paper. Considering such massive demand for paper envelopes and other paper-based packaging solutions in the United States, the country is projected to represent an incremental opportunity of US$ 280 Mn for metallized paper manufacturers during the forecast period.
Metallized paper is predominantly used in the manufacturing of a variety of labels such as pressure-sensitive labels, in-mould labels, general labels and others. The metallized paper offers excellent printability with smooth & glossy finishing, thus frequently demanded among the labels manufacturers. Back on the mentioned factors, the labels segment is estimated to expand by 1.5x times the current market value by the end of 2029.
Food and beverage segments have been the major sales and demand creators for metallized paper all across the globe. The metallized paper is used in food and beverage industries through several applications such as food, wraps and overwraps, packaging labels, decorating papers and others. Being the leading sales and demand generator for metallized papers, the food and beverage segments are collectively projected to offer total incremental opportunity of US$ 902 Mn by the end of 2029.
Leading as well as small scale manufacturers operating in the global metallized paper market are focusing and understanding the current need of brand owners and manufacture metallized papers accordingly. Moreover, these players are adopting marketing strategies such as mergers and acquisitions to maximize their business reach and enhance their market position.
Historical Data Available for
US$ Million for Value and 000’ Tonnes for Volume
Key Regions Covered
North America, Latin America, Europe, Middle East & Africa, East Asia, South Asia and Oceania
Key Countries Covered
US, Canada, Brazil, Mexico, Germany, Spain, Italy, France, U.K., Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered
Thickness, Application, End Use Industry, and Region
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
By End Use Industry