3 Creative Ways to Make Your Coffee Packaging Stand Out

24 Oct.,2022


wholesale coffee bags

In the flexible packaging world, suppliers work with many different types of beverage companies that are seeking for new ways to protect and present their products.

Coffee brands, in particular, come to packaging partners like us to learn about the newest coffee bean bags for sale so they can stand out in their industries and embrace the most innovative packages available today.

Whether they're looking for plain stock bags or custom printed pouches for their grounds and whole beans, coffee roasters can distinguish themselves by staying on top of industry trends and thinking out of the box in terms of their packaging structure and design. Below are a few tips and tricks coffee companies can keep in mind when launching new varieties or retooling existing products to stay ahead in their industries and gain new customers.

1. Think Beyond the Bag

Successful coffee brands, especially those with a mission to incorporate sustainability into each step of production, are embracing natural-looking packaging that is recyclable and eco-friendly. Kraft paper coffee bags are an especially popular option, evoking a positive response in consumers looking to purchase ethical, fair trade beans and grounds. While these varieties of paper coffee bags serve as the perfect blank canvas for brands to get creative with their graphics and designs, innovative companies are taking it a step further by rethinking the structural elements of traditional coffee bags, creating interactive experiences with their product packaging.

Rumble Coffee Roasters is making a splash in the caffeinated beverage industry with its eye-catching pouches, which includes a vibrant insert that accomplishes both the goal of educating the consumer about the beans, as well as standing out with bold images of wildlife native to the coffee’s country of origin. Each of the paper coffee bags is manufactured with a “kangaroo pocket” on its front panel, allowing the roasters to include a unique coffee card representing each flavor variety and blend. The company places great emphasis on the design and presentation of its coffee and values the idea of using coffee packaging to teach customers about the brand and its specific products.

Rumble teamed with a creative designer and a printing company specializing in environmentally friendly recycled paper and vegetable-based inks, allowing the brand to achieve its goal of using sustainable products and practices during each phase of production.

2. Use Graphics that “Move”

New research shows food and beverage companies that use images on their product packaging showing motion and action are perceived more favorably than those using stagnant graphics. Consumers view the products as fresher and more exciting when the packaging shows a photograph of the product being poured into a bowl or glass. Coffee brands using photography on their pouches and bags should take this into consideration and focus on showing customers exactly what the coffee looks like when it’s being poured. This is a great way to create a sensory experience among shoppers – think about popular coffee commercials highlighting the joy of taking that first sip of java in the morning.

Though your packaging isn’t animated, it can still conjure the same joyful memories of kick starting the day with an excellent mug full of delicious coffee. 

This type of photography is intended to highlight the freshness of the product inside, and it’s important to choose product packaging that will lend well to bold graphics while sealing in the flavor of the roast. Coffee bags with valve use 12 percent less film than traditional coffee bags while holding more grounds or beans than standard fold-over bags. Because this type of coffee packaging is made with high-quality laminated layers, it seals in the aroma and freshness of the coffee while protecting it against air, moisture, and other contaminants that could jeopardize the shelf life and flavor of the blend. Flat bottom coffee bags with valve are a particularly wise choice for brands that really want to stand out on retail shelves. This packaging displays photographs and designs the same way a box would while preserving the integrity of the coffee better than traditional containers.

3. Consider New Solutions for Cold Brew

The coffee industry involves much more than just beans and grounds – prepared coffee beverages are booming alongside energy drinks for consumers who want their caffeine fix on the go. Cold brew is the latest trend in the ready-to-drink market, offering consumers a drinking experience more complex than standard iced coffee. Cold brewing involves steeping coffee grounds in water for a long period of time, resulting in a sweeter drink with lower acidity than standard brewed coffee that is watered down when ice is added. Beverage companies are even introducing dry-hopped cold brew, introducing techniques used in craft beer making to the ever-evolving coffee industry.

All eyes are on the big boys of the coffee industry, most notably Starbucks, but smaller home brewers and mid-market businesses can have the upper hand in cold brewing by working with a packaging supplier to get their beverages out in stores quickly. While standard plastic bottles might seem like the go-to solution for cold caffeinated drinks, the alcohol industry is creating new standards for prepared beverages by embracing flexible packaging for many products.

Spouted stand up pouches, for example, are already a popular option for wine, cocktail mixes, and even frozen cocktails because they preserve the flavor and freshness of the beverage while keeping it well protected in a pliable, puncture-resistant container that can withstand extreme temperatures. Coffee companies debuting cold brew or other prepared drinks can stand out from others in this booming industry by embracing lightweight flexible packaging to market and sell their exciting new products.

(Image Sources: The Dieline, Sprudge)

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